What Do Your Virtual Legal Assistant and Physics Have in Common?

April 17, 2008 at 3:05 am | In Uncategorized |
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If you are a small or solo law firm looking to expand your client base chances are you’ve read the books on marketing, how to get clients NOW, how to make it rain or some guerrilla tactics.  You’ve probably read some great advice too; HOWEVER, you’ve not been able to put that advice into action for yourself, either because there’s just too much information too synthesize, or because you don’t have the time to stick to a FORMULA.  It takes time to write articles, blog entries, e-books, and free reports.  Sure, it does take time to do those things but no one says it necessary has to be your time (we’re talking leverage here).

 

Then what happens when people start responding to your articles, requesting your free reports, calling and emailing.  There’s no way you can possibly give the potential new clients time AND manage your current workload.  Sure, there are auto responders, and voice mail; however, you invested in getting these people to respond to you, now you need to deliver great service and when it comes to many legal matters, potential clients are going to want to interact with a real person (for the record, Your Virtual Legal Assistant is a real person).

 

And lastly, you may find yourself in the position of having more cases than you can currently handle or, taking on a large case that you max out your current resources.  

 

So what do Your Virtual Legal Assistant and chemistry have in common?  Your Virtual Legal Assistant will help you stick to your marketing formula, and will help you build relationships with your clients.  Following Newton’s First Law, an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon by an unbalanced force.  Your Virtual Legal Assistant will help keep you in motion (or draft a motion) and keep unbalanced forces at bay.  

 

Expand Your Practice.  Save Your Sanity.  

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